Building Oregon
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Work provided by University of Oregon

Lew Williams Chevrolet Dealership (Eugene, Oregon)

Alternative Title
  • Romania Building (Eugene, Oregon)
  • Coca-Cola Bottling Plant (Eugene, Oregon)
  • Joe Romania Chevrolet Dealership (Eugene, Oregon)
  • Romania Chevrolet Dealership (Eugene, Oregon)
  • Williams, Lew, Chevrolet Dealership (Eugene, Oregon)
Creator Display
  • Gale M. Roberts Company (builder/contractor)
  • Balzhiser, Seder, & Rhodes (architecture firm)
Creator
Photographer
Date
  • 1960
Description
  • National Register of Historic Places (Listed, 2011)
View
  • exterior: detail of the front entrance stairway to the display pavilion
View Date
  • 2010-07
Temporal
  • 1960-1969
MODS Note
  • This image was included in the documentation to support a nomination to the National Register of Historic Places, a program of the National Park Service. The image is provided here by the Oregon State Historic Preservation Office and the University of Oreg
  • The Lew Williams Chevrolet Dealership was recently listed in the National Register as an important local example of post-World War II modern era commercial architecture and also for its association with the changing infrastructure in Eugene during this period. The dealership’s display pavilion, attached to a former Coca-Cola bottling plant, was designed in 1959 by local architecture firm Balzhiser, Seder, and Rhodes and embodies the futuristic aspects of mid-century commercial architecture with its oval shape, glass walls, and the ultramodern, aerodynamic nature of its roofline. The placement of the dealership and modern display pavilion along Franklin Boulevard was strategic in an era of expanding transportation infrastructure and commercial development in Eugene. The dealership, which opened in 1960, later became known as the Joe Romania Chevrolet Dealership in 1969, and remained in the Romania family until the property was purchased by the University of Oregon in 2005.
Subject
Work Type
Location
Street Address
  • 2020 Franklin Boulevard
GPS Latitude
  • 44.044916
GPS Longitude
  • -123.062816
Rights Holder
  • Oregon State Historic Preservation Office
Identifier
  • pna_23136
Source
Provenance
  • Design Library, University of Oregon Libraries
Is Part Of
  • University of Oregon (Eugene, Oregon)
Institution
Submission Date
  • 04/27/2015
Modified
  • 08/12/2022
Collections

APA

Building Oregon, University of Oregon. (16 Apr 2024). Lew Williams Chevrolet Dealership (Eugene, Oregon) Retrieved from https://oregondigital.org/concern/images/df67jk50c

MLA

Building Oregon, University of Oregon. "Lew Williams Chevrolet Dealership (Eugene, Oregon)" Oregon Digital. 16 Apr 2024. https://oregondigital.org/concern/images/df67jk50c

Chicago

Building Oregon, University of Oregon. "Lew Williams Chevrolet Dealership (Eugene, Oregon)" Oregon Digital. Accessed 2024-04-16. https://oregondigital.org/concern/images/df67jk50c

Wiki

{{cite web | url= https://oregondigital.org/concern/images/df67jk50c | title= Lew Williams Chevrolet Dealership (Eugene, Oregon) |author= |accessdate= 2024-04-16 |publisher= }}
Data Sources
Footer Number Term External URI
1 No label found http://opaquenamespace.org/ns/creator/BalzhizerSederandRhodes
2 Gale M. Roberts Company http://opaquenamespace.org/ns/creator/GaleMRobertsCompany
3 Fisher, Andrew http://opaquenamespace.org/ns/creator/FisherAndrew
4 Architecture--United States http://id.loc.gov/authorities/subjects/sh85006693
5 Architecture, American http://id.loc.gov/authorities/subjects/sh85006700
6 automobile showrooms http://vocab.getty.edu/aat/300105654
7 showrooms http://vocab.getty.edu/aat/300004331
8 commercial buildings http://vocab.getty.edu/aat/300005147
9 architecture (object genre) http://vocab.getty.edu/aat/300263552
10 built works http://vocab.getty.edu/aat/300265418
11 Oregon >> United States https://sws.geonames.org/5744337/
12 Lane County >> Oregon >> United States https://sws.geonames.org/5735869/
13 United States https://sws.geonames.org/6252001/
14 Eugene >> Lane County >> Oregon >> United States https://sws.geonames.org/5725846/
15 University of Oregon http://id.loc.gov/authorities/names/n80126183

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